L`Air de Nina Ricci

 

 For Spring/Summer 2011, Nina Ricci came with the latest major fragrance named in simplicity L’Air, the 2011 reincarnated version of the Nina Ricci fragrance from the 1940’s  – L’Air du Temps which new version has been released again in 2005.
 Short-hair-cut model Noreen Carmody lensed by photographer Ryan McGinley in both the ad campaign and a short 60 second video for the new scent. 

 The campaign ad 2011 is very much inspired from the old French romantic Godard’s film  “À bout de souffle” (Breathless) from the 60’s.  The music in the video is Velvet Underground’s song “After Hours”.

 The scent is prudently multifaceted composition between chameleons-like with the incredible presence as a perfume. The L’Air Eau de Parfum was created by Louise Turner and Michel Girard released the notes scent of hyacinth, lychee, lilac, aldehydes, rose and warm skin notes heated up by the velvety amber. The fresh notes are from freesia, patchouli, honeysuckle, violet leaves/magnolia, jasmine sambac, and Bulgarian rose/palisander wood.
 The crystal bottle is reminiscent of L’Air du Temps, with two intertwining doves as the cap.
 Laura Mattei de Pommereau, group manager for Nina Ricci at Puig Beauty and Fashion Group commented: “We wanted to rewrite in 2011 the story of L’Air du Temps’ values — peace, love and freedom. We wanted to create a product that can exist alongside L’Air du Temps but can seduce a new generation of women who didn’t necessarily know [it].”

  Retail prices willrange from $62.20 for the 30-ml. eau de parfum; $89.85 for the 50 ml. bottle, and  $117.50 for the 100 ml. bottle.