Aura by Swarovsky

 Ok, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski launched its First Fragrance called Aura and with it Swarovski also decided to team up with Clarins Group to launch three gorgeous special make-up jewels to make a stunning entrance in the world of beauty products.

 4 years ago, one of the biggest and sexiest fragrance license was bought by Clarins: Swarovski Beauty. It might be the biggest potential license brand in the world. We are talking here about several million dollars sales. The Central-Europe brand changed a lot on the past 20 years. Swarovski succeeded to make Crystal glass more « valuable, cool and sexy » than any precious stones.
 The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years. So a nice interesting marriage.
 According to Thesaurus, Aura is an invisible breath, emanation, or radiation. From the Latin via greek auras, aurae: Breeze.

 The Eau de Parfum takes centre stage in this collection, not only is the bottle dressing-table-worthy (complete with a set Swarovski crystal… of course) but it smells divine. This is a fruity floral scent which is surprisingly light, making it perfect for spring. Notes of lychee, white tuberose, pink pepper, amber and white musk are brought together in a harmonious fragrance which seems to deepen and warm on the skin.
 The flacon tried to capture the purity of Crystal into a fragrance. The Flacon designer is Gwenaël Nicolas, a french artist living in Japan for many years now. He was the one who knew how to capture the idea. He already worked for the brand in 2010 during an artistic installation in MilanoThe perfumers are Jean-Pierre Bethouart and Olivier Cresp, from Firmenich. Olivier Cresp is used to the Thierry Mugler teams as he is the creator of Angel.
 The fragrance is described by their creators as an incandescence Chypre, dixit Pierre Aulas, the Olfactive director of the Brand. Aura evokes the idea of crystals in a state of fusion. Lychee melds with tuberose and a ‘prism of energy’ accord blending amber, benzoin and musk, and a lush, woodsy trail.

 The make-up, available in three textures, contains powdered, micronized Swarovski crystal and Crystal Shine® iridescent pearls that fuse with the skin to create stunning shine. Because it is crafted from crystal and pearl, this complex has an effect on the skin that is radically different from the one obtained through classic "glitter" make-up. Here, the skin itself becomes luminescent, diffracting light in a thousand and one directions. A highly personal touch of glamour for day or evening.

 The pendants are made in palladium finish and are set with genuine and exclusive Swarovski crystals, specially cut and faced with the unique Swarovski expertise. Inside the jewel, there is a hidden compartment which opens to reveal either a transparent and soft pink lip gloss, a crystal touch with a glittery finish, or a more discrete crystal gloss.
For the Advertising, the brand choosed the english photographer Craig McDean. He already worked for the brand on several occasions as well as for different luxury fashion houses. The tagline is: « The Grace of Light »

 The product range has:


Eau de Parfum
:
15ML Refillable spray EDP

30ML Refillable spray EDP
50ML Refillable spray EDP

75ML Refillable spray EDP

50 ML Refill bottle EDP

“Crystallize Your Body” Bath Line
:Perfumed Body Cream 150 ML
Perfumed Body Lotion 200 ML

Perfumed Shower Gel 200 ML
Perfumed Deodorant Spray 100 ML

Make-up Jewels
:
Crystal Gloss: Transparent Shimmer and Glistening
Pink
Crystal Touch: Silver Shimmer

"Aura crystal touch jewel pendant adds a touch of shimmering radiance to enhance the face and body, the crystal embellished pendant cleverly conceals this face and body highlighter..." 

"Aura crystal gloss palette pendant thong, enriched with genuine micronized Swarovski crystal and iridescent Crystal Shine powder, doubles up as a lipgloss for lips that shine with dazzling radiance."